Certificate in Digital Marketing & Analytics
“Plan, run and measure marketing campaigns that actually convert.”
- Duration:
- 6 Months (24 Weeks)
- Mode:
- Online / Offline / Blended
Overview
A tools-driven, results-focused programme covering the full digital marketing stack — SEO, paid ads, social media, content, email and analytics. Learners work hands-on with Google Ads, Meta Business Suite, Google Analytics (GA4) and more, finishing with a capstone campaign for a real or hypothetical brand.
Who it’s for
Marketing professionals, business owners and graduates who want practical, tool-based digital marketing and analytics skills.
What you’ll learn
- SEO, SEM and paid advertising on Google and Meta platforms
- Social media marketing, content calendars and community building
- Email marketing automation and influencer/affiliate marketing
- Digital analytics using GA4 and Google Data Studio dashboards
- Planning and presenting a full-scale, data-backed marketing campaign
Your 6-month journey
Month 1: Introduction to Digital Marketing & Web Fundamentals
you'll build a real WordPress website and run a full SWOT analysis for an online brand.
Month 2: SEO (Search Engine Optimization)
you'll run a complete SEO audit and keyword research using Screaming Frog and Google Keyword Planner.
Month 3: Paid Advertising (Google Ads & Display Marketing)
you'll launch a mock Google Ads campaign and A/B test your own ad copy.
Month 4: Social Media Marketing (SMM)
you'll build a content calendar and launch a simulated Meta ad campaign with real insights.
Month 5: Email, Content & Influencer Marketing
you'll build a Mailchimp lead-magnet email campaign and research real influencers for a mock partnership.
Month 6: Digital Analytics, Reporting & Capstone Project
you'll build GA4 and Data Studio dashboards and present a final, data-backed campaign report.
Assessment & certification
Ongoing assessment
Quizzes, assignments, practical labs and case studies verify progress throughout the programme.
Capstone project
A portfolio-ready final project contributes 20–40% of the final grade, depending on the programme.
Attendance standard
A minimum 80% attendance across classes, practicals and Finishing School is required for certification eligibility.
Credential awarded
Certificate in Digital Marketing & AnalyticsOn successful completion, learners receive the Certificate in Digital Marketing & Analytics, issued by Globeon Accreditation & Assessment Body (GAAB) UK, along with completion of the Finishing School enrichment module.
Finishing School included
Communication, professional presence, interview preparation and global workplace readiness are built into the final month.
Explore Finishing School